تحلیل مقایسه ای مضامین محیط زیستی در تلویزیون و اینستاگرام

ﻣﺤﯿﻂ زﯾﺴﺖ و ﻣﺴﺎﺋﻞ ﻣﺮﺑﻮط ﺑﻪ آن در ﺳﺎل ﻫﺎی اﺧﯿﺮ ﺑﻪ ﻋﻨﻮان ﯾﮑﯽ از ﻣﻮﺿﻮﻋﺎت ﻣﻬﻢ در رﺳﺎﻧﻪ ﻫﺎی ﺟﻤﻌﯽ و اﺟﺘﻤﺎﻋﯽ ﺑﺴﯿﺎر ﻣﻮرد ﺗﻮﺟﻪ ﻗﺮار ﮔﺮﻓﺘﻪ اﺳﺖ. از ﻃﺮف دﯾﮕﺮ اﯾﻦ رﺳﺎﻧﻪ ﻫﺎ ﻧﻘﺶ ﻣﻬﻤﯽ در اﯾﺠﺎد آﮔﺎﻫﯽ ﻣﺮدم ﻧﺴﺒﺖ ﺑﻪ ﻣﺴﺎﺋﻞ ﻣﺤﯿﻂ زﯾﺴﺘﯽ و اﻗﺪام ﺑﺮای ﻣﺤﺎﻓﻈﺖ از ﻣﺤﯿﻂ زﯾﺴﺖ اﯾﻔﺎ ﻣﯽ ﮐﻨﺪ. ﻟﺬا ﺗﺤﻘﯿﻖ ﺣﺎﺿﺮ ﺑﺎ ﻫﺪف ﺷﻨﺎﺳﺎﯾﯽ ﻣﻀﺎﻣﯿﻦ ﻣﺤﯿﻂ زﯾﺴﺘﯽ و ﻣﻘﺎﯾﺴﻪ آﻧﻬﺎ در دو رﺳﺎﻧﻪ ﺗﻠﻮﯾﺰﯾﻮن و اﯾﻨﺴﺘﺎﮔﺮام اﻧﺠﺎم ﺷﺪ. روش ﺗﺤﻘﯿﻖ ﮐﯿﻔﯽ از ﻧﻮع ﺗﺤﻠﯿﻞ ﻣﻀﻤﻮن اﺳﺖ. درﮔﺎم اول ﻣﻮﺿﻮﻋﺎت ﺑﺎ ﻣﻀﺎﻣﯿﻦ ﻣﺤﯿﻂ زﯾﺴﺘﯽ ﺑﯿﻦ دو رﺳﺎﻧﻪ ﺗﻠﻮﯾﺰﯾﻮن و اﯾﻨﺴﺘﺎﮔﺮام در ﺑﺎزه زﻣﺎﻧﯽ ﻧﯿﻤﻪ دوم ﺳﺎل 1398 ﺗﺎ ﻧﯿﻤﻪ اول ﺳﺎل 1399، ازﻃﺮﯾﻖ ﻧﻤﻮﻧﻪﮔﯿﺮی ﻏﯿﺮاﺣﺘﻤﺎﻟﯽ ﻫﺪﻓﻤﻨﺪ ﻣﻮرد ﻣﻘﺎﯾﺴﻪ و ﺗﺤﻠﯿﻞ ﻗﺮارﮔﺮﻓﺖ. ﻧﺘﺎﯾﺞ ﺗﺤﻘﯿﻖ ﻧﺸﺎن داد ﺗﻠﻮﯾﺰﯾﻮن ﺑﯿﺸﺘﺮ از ﻃﺮﯾﻖ اﻃﻼع رﺳﺎﻧﯽ، در ﺳﻄﺢ ﻣﻠﯽ و ﻣﻨﻄﻘﻪای و اﯾﻨﺴﺘﺎﮔﺮام ﺑﯿﺸﺘﺮ از ﻃﺮﯾﻖ آﻣﻮزش و در ﺳﻄﺢ ﺑﯿﻦ اﻟﻤﻠﻠﯽ، ﻣﻮﺿﻮﻋﺎت ﺑﺎ ﻣﻀﺎﻣﯿﻦ ﻣﺤﯿﻂ زﯾﺴﺘﯽ ﻣﺎﻧﻨﺪ آب، آﻟﻮدﮔﯽ ﻫﻮا، ﻣﺪﯾﺮﯾﺖ ﻣﺼﺮف اﻧﺮژی، ﻣﻨﺎﺑﻊ ﻃﺒﯿﻌﯽ، ﭘﺴﻤﺎﻧﺪ، ﮔﺎزﻫﺎی ﮔﻠﺨﺎﻧﻪای و ﮔﺮﻣﺎﯾﺶ زﻣﯿﻦ و ﺗﻨﻮع زﯾﺴﺘﯽ را ﻣﻨﺘﺸﺮ ﮐﺮده اﻧﺪ. ﻫﻤﭽﻨﯿﻦ ﻣﻮﺿﻮع آب در ﻫﺮدو رﺳﺎﻧﻪ دارای ﺑﺎﻻﺗﺮﯾﻦ رﺗﺒﻪ و ﻣﻮﺿﻮع ﺪﯾﺮﯾﺖ ﻣﺼﺮف ﺣﺎﻣﻞﻫﺎی اﻧﺮژی دارای ﮐﻤﺘﺮﯾﻦ ﺳﻬﻢ را در ﻫﺮدو رﺳﺎﻧﻪ داﺷﺘﻪ اﻧﺪ

comparative analysis of the environmental themes in television and instagram

in recent years, the environment and its related issues have received much attention as one of the important issues in the media and social media. on the other hand, the media also plays an important role in creating people's awareness of environmental and biological issues and taking action to protect the environment. became. the qualitative research method is thematic analysis. in the first step, topics with environmental themes between the two media, television and instagram, were compared and analyzed in two time frames - the second half of 2018 and the first half of 2019 - through targeted non-probability sampling and thematic analysis method. the results of the research showed that television mostly through information, at the national and regional level, and instagram mostly through education and at the international level, issues with environmental themes such as water, air pollution, management of energy consumption, natural resources, they have released waste, greenhouse gases, global warming and biodiversity. also, the issue of water has the highest frequency in both media, and the issue of managing the consumption of energy carriers has had the least share in both media. in addition, in another article extracted from the thesis, the presentation of the media model of environmental communication from the point of view of experts was examined, which considered background factors such as political-legal factors, social and cultural conditions, and intervening factors such as technology and audience in building trust in television. promotion and promotion of environmental culture.