برنامه‌ریزی راهبردی توسعه‌ گردشگری شهر سلطانیه

Economic crisis, lack of employment opportunities, lack of economic resources and lack of income–based benefits of tourism has decreased in some areas as a trans-regionaldevelopment strategy. tourism industry requires a comprehensive understanding of the challenges for maximizing the utilization of existing capacity. this study aimed atidentifyingthe shortcomings and benefits of the tourism industry in soltanieh as well as providing the development of a strategic planning for the city. to do this, using swot model advantages (strengths and opportunities) and shortcomings (weaknesses and threats) of the city tourism were analyzed using surveys. the results of the study confirmed this fact that the shortcomings of soltanieh were significantly more than its strengths based on which it can be resulted that the strategies are more defensive. for this reason and on the basis of these strategies the weaknesses as well as the threats must be minimized or eradicated. enhancing the management, people’s more cooperation regarding tourism affairs, realistic planning and proper dissemination of information are all recommended.