اولویت‌بندی معیارهای موثر بر سرمایه‌گذاری در مناطق اکوتوریستی شهرستان شیروان به روشAHP

Population continuous increase and immigration of villagers to cities requires varying rural economy. in rural areas, ecotourism industry is one of the few sections which have sufficient potential for growth and investment. the ecotourism industry can increase demands for agricultural crops and other village products; the additional village work force can be transferred to the tourism service section, thereby decreasing the immigration of villagers to cities as well as their seasonal and permanent unemployment. the present study aimed at helping the authorities, decision makers, and all people involved in rural economy as well as ranking the effective standards of investment in ecotourism zone of shirvan. to achieve this aim, eight ecotourism zones from the rural areas of shirvan were selected and the needed data was obtained using questionnaires and interviews. analytical hierarchical processing (ahp) was used to analyze the data. the results showed that significant standards for investors were: security with 0.394, natural with 0.394, deep structure with 0.088. also the ecotourism rural areas of galil, gelyan, and zavarom were identified as the most capable zones for investment in shirvan.