ارزیابی استراتژیک ساختار گردشگری استان مازندران

Focusing on today tourism in the world economy is considered as a parameter in dynamic local economy. this goal will be achieved when tourist centers have appropriate planning and form. in spite of the fact that many tourist centers in iran have good tourist potentials, because of the lack of planning and suitable management have not been able to achieve their goals. the present study aimed at examining the format of tourism in mazandaran province. to do the research, the data were collected using questionnaires the results of which were considered both descriptively and analytically. the results showed that considering tourist attraction mazandaran province because of having various types of attractions (such as natural, historical, etc.) is from among the best provinces in iran while the tourism structure of this province does not have a good condition. also this province does not function properly in spite of having high tourism potentials in marketing indicators and tourism products.