ﺗﺤﻠﯿﻞ راﻫﺒﺮدی ﺗﻮﺳﻌﻪ ﺻﻨﻌﺖ ﮔﺮدﺷﮕﺮی روﺳﺘﺎﯾﯽ در ﺷﺮاﯾﻂ اﻗﺘﺼﺎد اﯾﺮان

ﮔﺮدﺷﮕﺮی و اﻗﺘﺼﺎد ﮔﺮدﺷﮕﺮی در ﺣﺎل ﺣﺎﺿﺮ، در ﺣﺎل ﺗﺒﺪﯾﻞ ﺷﺪن ﺑﻪ ﯾﮑﯽ از ارﮐﺎن اﺻﻠﯽ اﻗﺘﺼﺎد ﺗﺠﺎری ﺟﻬﺎن اﺳﺖ و ﺑﺴﯿﺎری از ﺑﺮﻧﺎﻣﻪرﯾﺰان و ﺳﯿﺎﺳﺘﮕﺬاران ﺗﻮﺳﻌﻪ ﻧﯿﺰ از ﺻﻨﻌﺖ ﮔﺮدﺷﮕﺮی ﺑﻪ ﻋﻨﻮان رﮐﻦ اﺻﻠﯽ ﺗﻮﺳﻌﻪ ﭘﺎﯾﺪار ﯾﺎد ﻣﯽﮐﻨﻨﺪ . در اﯾﻦ راﺳﺘﺎ، ﺻﻨﻌﺖ ﮔﺮدﺷﮕﺮی روﺳﺘﺎﯾﯽ ﺑﻪ ﻋﻨﻮان ﯾﮏ راﻫﺒﺮد ﻣﯽﺗﻮاﻧﺪ ﺑﺎ ﺑﺮﻧﺎﻣﻪرﯾﺰی اﺻﻮﻟﯽ و ﺷﻨﺎﺳﺎﯾﯽ ﻣﺰﯾﺖ ﻫ ﺎ و ﻣﺤ ﺪودﯾﺖﻫﺎی ﮔﺮدﺷﮕﺮی روﺳﺘﺎﯾﯽ، ﻧﻘﺶ ﻣﻮﺛﺮی در ﺗﻮﺳﻌﻪ و ﺗﻨﻮع ﺑﺨﺸﯽ ﺑﻪ اﻗﺘﺼﺎد ﻣﻨﻄﻘﻪای ﺑﺮﻋﻬﺪه داﺷﺘﻪ ﺑﺎﺷﺪ. ﻫﺪف از اﯾﻦ ﻣﻘﺎﻟﻪ ﺗﺤﻠﯿﻞ ﺗﻮﺳﻌﻪ ﺻﻨﻌﺖ ﮔﺮدﺷﮕﺮی و اراﺋﻪ راﻫﺒﺮدﻫﺎی ﻣﻨﺎﺳﺐ در ﺷﺮاﯾﻂ اﻗﺘﺼﺎدی اﯾﺮان اﺳﺖ. ﺑﺎ آﮔﺎﻫﯽ از ﺷﺮاﯾﻂ ﺻﻨﻌﺖ ﮔﺮدﺷﮕﺮی در اﯾﺮان ﻣﯽﺗﻮان ﺑﻪ ﻣﺎﻫﯿﺖ ﺗﺤﻮﻻت و ﺗﻮﺳﻌﻪ اﯾﻦ ﺻﻨﻌﺖ در ﺷﺮاﯾﻂ اﻗﺘﺼﺎدی ﮐﺸﻮر ﭘﯽ ﺑﺮد. ﺑﺮ اﯾﻦ اﺳﺎس، ﺳﻌﯽ ﺷﺪه ﺑﺎﺗﻮﺟﻪ ﺑﻪ ﻗﺎﺑﻠﯿﺖﻫﺎی ﺑﺎﻟﻘﻮه درزﻣﯿﻨﻪ ﮔﺮدﺷﮕﺮی در اﯾﺮان، ﺑﺎ اﺳﺘﻔﺎده از آﻣﺎر ﺗﻮﺻﯿﻔﯽ و اﺑﺰارﻫﺎﯾﯽ ﻫﻤﭽﻮن ﻣﺎﺗﺮﯾﺲ ارزﯾﺎﺑﯽ ﻋﻮاﻣﻞ داﺧﻠﯽ و و ﻣﺎﺗﺮﯾﺲ ﺑﺮﻧﺎﻣﻪرﯾﺰی اﺳﺘﺮاﺗﮋﯾﮏ ﮐﻤﯽ، ﺻﻨﻌﺖ ﮔﺮدﺷﮕﺮی روﺳﺘﺎﯾﯽ در اﯾﺮان را ﻣﻮرد ﺑﺮرﺳﯽ ﻗﺮار swotﺧﺎرﺟﯽ، ﻣﺎﺗﺮﯾﺲ داده و ﺟﻬﺖ ﺗﻮﺳﻌﻪ ﻫﺮﭼﻪ ﺑﯿﺸﺘﺮ آن راﻫﮑﺎرﻫﺎی ﻣﻨﺎﺳﺐ اراﺋﻪ ﺷﻮد .ﻧﺘﺎﯾﺞ ﻧﺸﺎن داد ﮐﻪ ﺑﺎ ﺗﻮﺟﻪ ﺑﻪ ﻣﻮﻗﻌﯿﺖ ﺻﻨﻌﺖ ﮔﺮدﺷﮕﺮی ، اﯾﻦ ﺻﻨﻌﺖ در ﻣﻮﻗﻌﯿﺖ ﺗﻬﺎﺟﻤﯽ ﺿﻌﯿﻒ ﻗﺮاردارد. از اﯾﻦ رو، ﻣﻤﮑﻦ اﺳﺖ در آﯾﻨﺪه ﺑﻪ ﺳﻤﺖ space روﺳﺘﺎﯾﯽ در ﻣﺎﺗﺮﯾﺲ اﺳﺘﺮاﺗﮋی ﻣﺤﺎﻓﻈﻪﮐﺎراﻧﻪ ﻧﯿﺰ ﺣﺮﮐﺖ ﮐﻨﺪ.

Strategic Analysis of the Development of Rural Tourism Industry in the Conditions of Iran’s Economy

Tourism and the tourism economy are currently becoming one of the cornerstones of the world’s business economy, and many development planners and policymakers refer to the tourism industry as a key pillar of sustainable development. In this regard, the rural tourism industry as a strategy can play an effective role in the development and diversification of the regional economy by planning principles and identifying the advantages and limitations of rural tourism. The purpose of this article is to analyze the development of the tourism industry and provide appropriate strategies in the economic situation of Iran. Awareness of the conditions of the tourism industry in Iran, we can understand the nature of developments and development of this industry in the economic conditions of the country. Accordingly, due to the potential capabilities in the field of tourism in Iran, using descriptive statistics and tools such as internal and external factor evaluation matrix, SWOT matrix and quantitative strategic planning matrix, rural tourism industry in Iran has been studied and examined. Appropriate solutions should be provided to further develop it. The results showed that due to the position of rural tourism industry in SPACE matrix, this industry is in a weak offensive position. Hence, it may move towards a conservative strategy in the future.