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Analyzing the price skimming strategy for new product pricing
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نویسنده
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Shavandi H. ,Zare A.G.
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منبع
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scientia iranica - 2013 - دوره : 20 - شماره : 6- E - صفحه:2099 -2108
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چکیده
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This article presents a new model for pricing a new product considering askimming pricing strategy in the presence of competition. we consider two periods forprice setting, including skimming and an economy period. the problem is to decide onskimming as well as economy price, in order to maximize total prot. the derived modelis a non-linear programming model and we have analyzed the structure and properties ofan optimal solution to develop a solution method. analytical results, as well as managerialinsights, are presented by mathematical and numerical analyses
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کلیدواژه
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Skimming pricing; ,Non-linear programming; ,New product development ,Pricing policy; ,Competition.
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آدرس
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sharif university of technology, PhD degrees in Industrial Engineering from Sharif University of Technology,, ایران, sharif university of technology, PhD degree student of Industrial Engineering at the University of Waterloo, Canada , ایران
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پست الکترونیکی
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a zare@ie.sharif.edu
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Authors
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