الگوی استراتژیک هم آفرینی ارزش دانشگاهی با تاکید بر دانشگاه های نسل چهارم و پنجم

هم آفرینی ارزش، موضوعی است که توجه بسیاری از نهادها و سازمان ها و به خصوص دانشگاه ها را به خود جلب نموده است و ارائه الگویی جامع، فراگیر و کاربردی به ویژه در آموزش عالی می تواند بسیار راهگشا باشد. بدین لحاظ هدف این تحقیق نخست شناسایی عوامل، مولفه ها و پیامدهای هم آفرینی ارزش دانشگاهی با تاکید بر دانشگاه های نسل چهارم و پنجم و طراحی الگوی مفهومی مربوطه، و سپس ارائه و بررسی الگوی جامع و  بومی هم آفرینی ارزش دانشگاهی در آموزش عالی ایران می باشد. پژوهش حاضر از لحاظ نحوه گردآوری داده­ها، با رویکرد آمیخته اکتشافی می باشد. در بخش کیفی تحقیق جهت شناسایی عوامل، مولفه ها و پیامدهای هم آفرینی ارزش از روش متاسنتز و جهت پالایش این موارد و طراحی الگوی مفهومی از روش دلفی فازی و نظرات 20 نفر از خبرگان استفاده شد. در بخش کمی، جامعه آماری کلیه اساتید دانشگاه های دولتی استان کرمان به تعداد 1250 نفر هستند، که  بر اساس جدول مورگان تعداد 295 نفر به عنوان نمونه تعیین گردید. الگوی تحلیلی با استفاده از داده های جمع آوری شده در این بخش پس از تحلیل عاملی انجام گرفته با با تکنیک مدلسازی معادلات ساختاری و با نرم افزار smart pls 3 بررسی گردید. نهایتا مدل استراتژیک هم آفرینی ارزش دانشگاهی با 16 عامل، 23 مولفه و 13 پیامد و هر کدام در سه دسته طراحی و آزمون شد و به عنوان مدلی پیشنهادی جهت هم آفرینی ارزش دانشگاهی ارائه شد. برازش مدل نهایی نشان از وضعیت بسیار مناسب مدل تحقیق دارد.

strategic model of value co-creation of university with emphasis on fourth and fifth generation universities

the purpose of this article is to identify the factors, components and consequences of value co-creation of universities by emphasizing the fourth and fifth generation universities and consequently to present a conceptual model based on it. in order to conduct this research, in addition to in-depth study using the metasynthesis method to identify factors, components and consequences of value co-creation, fuzzy delphi technique has been used to refine the factors and components. the survey was conducted in four stages and the results of each stage were refined using fuzzy delphi method formulas. finally, the strategic model of value co-creation of university with emphasis on value-creating and civilization-building universities with 16 factors, 23 components and 13 consequences, each designed in three categories and presented as a proposed model for value co-creation of university.introductioncreating and presenting common value with the cooperation of stakeholders, or co-creation of value, is a concept that has attracted the attention of many academics and universities.the dominant logic of services is the latest revolutionary achievement in the management of organizations and services. according to this logic, customers have a value in co-creation and in this process, they share their resources, especially their skills and knowledge with suppliers, and bring value-creating actions to the fore. in the meantime, the vaue co-creation process as a theme based on interaction and two-way communication between individuals is a key theme throughout the higher education network that plays an undeniable role in moving universities towards progress and overcoming the challenges ahead. this is achieved when higher education stakeholders consider moving towards value co-creation.the question now is what approaches and requirements can be used in the university and the higher education system to involve customers and stakeholders in the value co-creation process. it was informed of their needs and expectations in his own language, used their knowledge and ability to meet the needs and provide a new solution, and satisfied them with their direct cooperation in creating value, and benefiting from their ability and assistance, did the university and the higher education system also benefit from the results and performance of this phenomenon? the answer to this question requires examining and identifying the process of dimensions and components of value co-creation in universities. in addition, despite the various researches that researchers have done on the importance of value co-creation, there are very limited studies on the development and application of value co-creation dimensions in the university and higher education system, and no comprehensive approach and model has been presented in this field. since the creation of shared value with organizational stakeholders requires planning, careful implementation and control based on measures of dynamic capabilities to create academic value in the long run, and ultimately this leads to a move towards a value co-creating and civilization-building university. this concept is considered as a strategic concept. therefore, designing a value creation model and elements of strategic value co-creation in the context of the value creation process can cover the above gaps and help to develop knowledge frontiers in the fields of strategic management knowledge, services and education, as well as value co-creation. therefore, this study intends to study the subject of value co-creation, effective factors, dimensions and components and consequences of university value creation using meta-synthesis and fuzzy delphi method and provide a suitable model for university value co-creation.case studystate universities of kerman province  theoretical frameworkthis research seeks to identify the factors, dimensions and consequences of value co-creation of university and presents a new plan of value co-creation