فراتحلیل پیامدهای مسئولیت اجتماعی در سازمان‌های ایرانی

هدف این پژوهش، شناسایی پیامدهای مسئولیت اجتماعی در سازمان‌های ایرانی با استفاده از رویکرد فراتحلیل است. این تحقیق از نظر هدف، توصیفی و از نظر نوع استفاده، کاربردی می‌باشد. جامعه مورد بررسی پژوهش، مقالات چاپ شده در زمینه مسئولیت اجتماعی در ایران از سال 1390 تا 1400 بود که 56 مطالعه با استفاده از پروتکل تعریف شده، به عنوان نمونه وارد فرآیند فراتحلیل شدند. این پژوهش‌ها با استفاده از نرم‌افزار cma2 (نرم‌افزار جامع فراتحلیل) مورد بررسی و تحلیل قرار گرفتند. یافته‌ها نشان دادند از بین پیامدهای مسئولیت اجتماعی در سطح فردی، به ترتیب، متغیرهای تناسب فرد با سازمان (0.904)، نوع‌دوستی (0.619) و رفتار مشتری‌مدارانه (0.557)، دارای اندازه اثر بالا (بیش از 0.5) هستند. از بین پیامدهای مسئولیت اجتماعی در سطح سازمان، به ترتیب، متغیرهای هویت سازمانی (0.940)، فرهنگ (0.785)، اعتماد سازمانی (0.653)، بالندگی سازمانی (0.631)، مزیت رقابتی (0.597)، ارزش برند (0.564)، عملکرد مالی (0.528) و تصویر برند (0.506) دارای اندازه اثر بالا می‌باشند. همچنین، از بین پیامدهای مسئولیت اجتماعی در سطح برون‌سازمانی، به ترتیب متغیرهای مشروعیت سازمان (0.826)، اعتماد عمومی(0.595)، کیفیت ادراک شده (0.531) و عملکرد زیست‌محیطی(0.531)، دارای اندازه اثر بالا هستند.

corporate social responsibility outcomes in iranian organizations: meta-analysis approach

abstractthe purpose of this study is to identify the outcomes of corporate social responsibility (csr) in iranian organizations using a meta-analysis approach. this is an applied research and is descriptive in terms of purpose. the statistical population is articles published in the field of csr in iran from 2011 to 2021. according to the defined protocol, 56 studies were eligible to be used, as samples which were utilized in the meta-analysis process. these studies were reviewed and analyzed using cma2 software (comprehensive meta-analysis software). findings revealed that among the outcomes of csr at individual levels, the variables of person-organization fit (0.904); altruism (0.619) and customer-oriented behavior (0.557) have a high effect size (more than 0.5). among the outcomes of csr at the organizational level, the variables of organizational identity (0.940), culture (0.785), organizational trust (0.653), organizational eloquence (0.631), competitive advantage (0.597), brand value (0.564), financial performance (0.528) and brand image (0.506) have high effect size. also, among the outcomes of csr at the level of external stakeholders, the variables of organizational legitimacy (0.826), public trust (0.595), perceived quality (0.531) and environmental performance (0.531), respectively, have a large effect size.introductionsocieties, in which businesses do not act responsibly, are sentenced to pay a high price. consequences such as environmental damage, poverty, disease, discrimination and underdevelopment will be inevitable. to fully and comprehensively explain the behavior of companies in the field of csr, one dimension and theory cannot be addressed, but all theories of csr should be taken into consideration.a review of the researches shows that many studies have been conducted in the field of csr in iran. impact of csr on micro and macro levels such as employees, organizational variables and external stakeholders including customers have been examined. also, there are different theoretical frameworks regarding csr studies. therefore, the concern of this study is the analysis of the outcomes of csr in iranian organizations. in this research, we tend to find the variables examined in the studies focusing on csr outcomes in iranian organizations which are at different levels of employees, organizational and external stakeholders.theoretical frameworkthe conceptual development of csr has led to various definitions such as corporate social performance, business ethics, triple bottom line and stakeholder approach. therefore, this concept includes different approaches and theories, but the focus is on the relationship between business and society. the basis is the integration of social and environmental issues into the economic aspects of the corporations. stakeholders are any group or individual that has influence on or is influenced by the success of the organization’s goals. therefore, the most important stakeholders are: managers, employees, customers, investors, shareholders, suppliers, government, society in general and the local community. every business needs the tacit or explicit permission of government, society and other stakeholders to survive.many studies have examined the relationship between csr and corporate performance (especially financial performance). also, applying csr programs for some corporations is a tool to achieve a competitive advantage and involvement in csr may result in activities aiming to improve the image of the organization and increase profits in the short term. csr programs may affect issues related to human resources management (such as justice, diversity, empowerment, health and safety). therefore, the motivation of businesses to implement csr can be explained through different levels.materials and methodin this research, meta-analysis method has been used.