multi-criteria decision making for evaluating the performance of tourism service units

This study investigates the application of  multi-criteria decision-making methods, namely the simple weighted method and the ranking technique based on similarity is the ideal solution in the field of evaluating cultural tourism attractions. in the field of tourism, the use of multi-criteria analysis methods has not yet found a widespread practical position, while these methods have a great ability to rank options based on a set of objective and subjective criteria. the main goal of using these techniques is to facilitate strategic decision-making, prioritization, and solving complex problems in cultural and tourism planning. the results obtained from applying these methods show that these techniques have achieved almost similar results, which indicates their accuracy and reliability in the decision-making process. this alignment in the results has led to strengthening the validity of multi-criteria analysis models in the field of cultural tourism.