Evaluation technique of perceptual qualities of an urban corridor Noghan Bazaar, Mashhad

It is claimed that perception is the result of objective measurement and subjective reaction, when people immerse in an environment. this statement is the main theme of this paper. this study tries to set a framework in analyzing built environment that is to comply with human perceptive processes. the approach of this article presents a methodology to assess the perceptual environment. the paper initially reviews the literatures that deal with perception theory and perceptual procedures. as a case study, a part of historic noghan bazzar in mashhad has been examined to understand how people's perception and behavior can be directly influenced by landscape features. to explore this relationship a research technique has been employed that employs perceptual assessment survey by experts. some measures introduced in this paper are useful to understand how environmental qualities, as well as patterns and combinations of particular qualities, affect people’s perceptions of landscape. the outcomes would be the identification of a connection between the designed, physical aspects and the subjective sense of environment. the result of this study could be employed as a research technique to analyze the built environment in order to recommend design solutions, especially for valuable old heritage fabrics of cities that encompass common memorable spaces and convey common social values.