Investigation of Advertisement Strategies Regarded to Iran''s Pistachio

Iran is the first producer and exporter of pistachio in the world. the research is on codification ofadvertisement strategies in coherence with the export of pistachio in kerman province by swot model.objectives of the research were determining the most important advertisement strengths, weaknesses,opportunities and threats of kerman exporting pistachio and proposing appropriate strategies. at first accordingto the evaluations done on interior and exterior environment of exporting pistachio advertisement of kermanprovince, a list of strong and weak points, opportunities and threats was observed. and after doing a survey bymeans of questionnaire from authorities (pistachio exporters of kerman province) the statistical t test appliedto confirm or deny the strong and weak points, opportunities and threats. then by weighing each of theconfirmed above mentioned factors through likret spectrum and estimating the total weights, average weightsand finally approximate weight, priorities were clarified. eventually for eliminating or lessening the weak points,threats and improving and strengthening the strong points and available advertisement opportunities inaccordance with kerman province pistachio exporting, using swot analytical method appropriate strategieswere submitted such as identifying and segregating new markets and using international advertisement agenciesfor promotion and competing with rivals in view of the superior quality of kerman’s pistachio.