effect of services and facilities of tobacco companies on tobacco crop in malakand division, pakistan

The present research is conducted to find out the effect of services and facilities of tobacco companies on tobacco crop in malakand division of khyber pakhtunkhwa, pakistan. a multi-stage sampling technique was applied for selection of sample size. in this method, 135 tobacco farmers were selected from fifteen villages of tobacco growers. the principle researcher interviewed selected respondents face by face through a well-designed interview schedule. the results showed that majority 65.18% and 72.57% growers were small size of landholders and literate respectively. moreover, tobacco companies provide facilities and services related quality seed, plant size, leaf cluster, and leaf quality to tobacco growers. meanwhile, maximum 51.90% tobacco growers reported that services and facilities were 26-50% beneficial for quality seed and plant size. while, individual, group contact, and mass contact extension methods practiced for delivery of various services and facilities to tobacco growers. meantime, farm home visit, office call, leader training, method demonstration, lecture meeting, radio, television, and poster extension techniques recorded for promotion of services to tobacco growers. whereas, majority 97% and 63.70% tobacco growers enclosed that farm and home visit and office calls method were excellent techniques for services and facilities promotion. beside these facilities and services, tobacco companies had provided training to almost all tobacco growers related to seed bed preparation, transplantation, field preparation, fertilizers application, harvesting and curing process. it is further suggested that tobacco companies had better to start programmes on electronic media related application of suitable and appropriate technologies in tobacco cultivation on equality base for illiterate and literate growers.