Family Medicine Program in Iran: SWOT Analysis and TOWS Matrix Model

Background: we aimed to determine strength, weakness, opportunities and threats analysis and intended to present strengths, weaknesses, opportunities and threats matrix model for appropriate implementation of family medicine program in iran. methods: this was a descriptive-analytical and cross-sectional study. all attending physicians in 30 health care centers of tehran university of medical sciences, tehran, iran were asked to present and prioritized their views about strengths, weaknesses, opportunities, and threats factors of family medicine program in iran in 2015. then, the prioritization of these factors was showed by weighted score of each factor. finally, the respondents determined four groups of tows model including so, st, wo, and wt strategy for development of family medicine in iran. results: totally, the respondents expressed 44 factors as strengths, weaknesses, opportunities, and threats of family medicine program and prioritized these factors and suggested 30 tows matrix strategy for efficient implementation of this program. conclusion: there were many internal and external factors that impress the implementation of family medicine program. there is a gap between the ideal and the current situation of this program. we suggest the health care system policy makers notice the tows matrix strategies determined for improvement of family medicine program in iran.