Integration of value engineering and triz-theory of inventive problem solving: A theoretical framework in malaysian automotive industry

The paper aims to suggest a theoretical framework that demonstrates the integration of value engineering (ve) procedure with theory of inventive problem solving (triz) tools,systematically tailored for malaysian automotive environment. previous works on ve-triz integration are base on the save® guidelines named value standard flow that suggested various triz integration or entry points throughout this flow. however,in this work,the integration will take effect into the creative phase of the value standard flow. triz is still new in malaysian industrial perspective while as ve has become an accepted procedure in cost reduction activity in various industries especially in construction sectors. referring to automotive industry,ve implementation is seen ineffective since the overall and complete ve concepts and procedures are not thoroughly well-understood and applied. to balance the above-mentioned issues and to catalyst the effectiveness and successful of ve-triz implementation specifically in the context of automotive industry,the proposed theoretical framework is seen inevitably beneficial. © 2015 penerbit utm press. all rights reserved.