Modelling market orientations for SME performance

In today’s globalized world,small business enterprises (sme) have been termed as the major driving force behind equitable economic and industrial development. that is why the developed and developing countries alike heavily rely on the resourcefulness and risk taking attitude of private sector for economic development and sustainable economic growth. however,there is a lack of studies on how strategic marketing orientations of these sme affect their performance. the current study investigated the relationship of the strategic market orientations with the performance of the sme. the results indicated that there is positive relationship of market orientations and its dimensions (i.e. customer orientations,competitor orientation and inter-functional coordination with the sme performance. the study suggests to the sme operatives to consider market orientations while forming their strategic planning. © 2015 penerbit utm press. all rights reserved.