Relevance of firm size on the relationship between organizational culture and innovativeness

While empirical studies have found that certain organizational factors (such as culture) do influence the innovativeness of firms,little attention has been directed towards the effect of firm size on the innovativeness among housing developers operating in malaysia. this paper therefore,examines the moderating effect of firm size on the relationship between organizational culture and innovativeness among housing developers in malaysia. we adopted the proportionate stratified random sampling to collect data from the micro,small,medium and large housing developers operating in peninsular malaysia. we received 183 valid questionnaires out of 504 questionnaires distributed,yielding 36.3% response rate. while organizational culture was found to be significant in explaining the innovativeness,firm size significantly moderated the relationship. the findings in this paper have been complementary to the existing body of knowledge and contribute to future studies on innovativeness in the housing industry. © 2015 penerbit utm press. all rights reserved.