Longing for culture and nature:The Malay rural cultural landscape “Dsesa tercinta”

The malays who migrated to live in urban areas in malaysia are well known as a group of community that has strong bonding with their rural villages; the place where majority of them were originated from. village or known as desa in the malay language is always the best place for holiday escapism,festivals and ceremonial events. this paper intends to investigate the characteristics of the malay village adopting the information processing theory,in order to understand reasons why they are so captivating and longing for by those who lived away from them. a qualitative approach is adopted in this research. a case study was carried out in perak,the state that is located in the north part of malaysia.findings of this study inform that the village natural characteristics,cultural significance and their close- knit communities are among the magnets,pulling the urban people to pay visits and spending their precious times in this natural environment. © 2015 penerbit utm press. all rights reserved.