Matrix for mapping ICT roles in small and medium enterprises with TRIZ inventive principles based on redesign service types

Information and communications technology (ict) has a high impact on small and medium enterprises (smes) business. it enhances capacity for innovation and adds greater value to services in order to attract more customers and produce greater returns to the company. this paper aims to map the ict roles for smes with the triz 40 inventive principles (ip). the methodology of mapping is based on using service redesign types (srts) as bridge to link between the ict roles and the 40 ip. the results produced a new triz 40 ip matrix with ict roles that add value to implement the 40 ip to support srts. this paper conducted a case study in order to demonstrate the usability of mapping ict role categories with the 40 ip based on srts. the output of this study can enhance the way of thinking of redesigning current services and lead smes to consider particular technologies that may improve performing the service. © 2015 penerbit utm press. all rights reserved.