ارزیابی مولفه های موثر بر جذابیت مقاصد گردشگری(نمونه موردی: رشت)

هر مقصد گردشگری دارای دو گونه ی ملموس و غیرملموس از جاذبه و جذابیت برای گردشگران می باشد. جاذبه های ملموس شامل مواردی می‌شود که برای گردشگران قابل مشاهده عینی و مستقیم است. جاذبه های غیر ملموس و غیرکالبدی شامل پتانسیل های فرهنگی-اجتماعی مقصد است که معمولا خاص و منحصربفرد هستند. تصویر مقصد که عمدتا بر اساس جاذبه های فرهنگی- اجتماعی در ذهن گردشگران شکل می‌گیرد، تاثیر بسزایی در میزان استقبال از یک مقصد گردشگری دارد. هدف از این پژوهش بررسی میزان تاثیر تصویر مقصد و جاذبه های گردشگری بر جذابیت مقصد گردشگری رشت می باشد. برای جمع آوری اطلاعات تعداد 384 پرسشنامه درمیان گردشگران توزیع و تکمیل گردیده است. برای تجزیه و تحلیل داده های بدست آمده، از نرم افزارهای spss و smart pls3 استفاده شده است. باتوجه به یافته های پژوهش، شاخصتصویر مقصد با کسب میانگین 4.09 بالاترین میانگین را در بین شاخص ها به خود اختصاص داده است. همچنین شاخص هایجاذبه مقصد گردشگری و جذابیت مقصد گردشگری به ترتیب با میانگین های 4.07 و 3.47 در جایگاه های بعدی قرار دارند. از سویی دیگر با توجه به نتایج مدلسازی، تصویر مقصد گردشگری با ضریب مسیر 0.371 بیشترین تاثیر را بر جذابیت مقصد گردشگری دارد. برهمین اساس تصویر مقصد تاثیرگذارترین عامل بر جذابیت مقصد گردشگری در شهر رشت می باشد.

evaluating the effect of image and destination attractions on the attractiveness of tourist destinations (case study: rasht)

spatial justice is one of the main pillars of balanced development inside and outside the metropolis. today an example of spatial injustice can be seen around metropolises. this has intensifi ed the spatial poverty traps and increased urban poverty in these places. the distribution of spatial justice in the metropolis of tehran is in a dynamic relationship that is the result of a triple of power, opportunity and wealth. in such a way that by moving from the north of tehran to the southern and western suburbs, the quality and quantity of welfare development indicators are gradually reduced and the level of poverty and spatial injustice is increased. the existing views and discourses about these spaces have mostly taken action in the fi eld of lack of services and their distribution, but in practice, they have not been able to explain the issue of urban poverty and spatial injustice in these spaces. the purpose of this study is a critical explanation of spatial injustice and urban poverty in the suburbs of tehran, specifi cally islamshahrand the quds city. what factors produce andreproduce spatial injustice and urban poverty in the cityof islamshahr and the city of quds? also, recognizing the dimensions shaping urban poverty and spatial injustice and then identifying the structures in these spaces in order to achieve the ultimate goal, which is to change and transform these spaces to empower their residents, is another goal of this article. in this regard, using the critical paradigm and the method of critical discourse analysis, data collection has been done by two methods of interview and document analysis. six categories of power, domination, justice, dependency, ideology, right to the city and citizenship were explained. the result of this explanation showsthat these six categories imply diff erent dimensions of the concept of power, justice and political economy. also, the importance of the institutional political dimension of power along with other social, economic and physical dimensions has created a shadow of spatial injustice in these cities. as a result, in order to change and achieve spatial justice and get rid of the spatial poverty trap, only distributive justice is not the criterion for action, but moving in the proportional distribution of power in the institutional dimension can be the way forward. it was concluded that not only the objective dimension is important, but also themental dimension is directly involved in this matter. thehidden layer of power in the shadow of ideology has been able to create spatial injustice, colonialism, domination, dependency and so on. and in line with this article, urban planners and managers can cover the hidden mechanisms of urban spatial injustice and spatial poverty traps with systematic measures and with the aim of changing the direction of movement of dimensions. this article has also been able to bring the critical view of the objectivist view of spatial injustice closer to subjectivism and also to examinelayers such as power, political economy, ideology,etc. in more depth.