Enjoyable informal learning at cultural heritage site using mobile augmented reality: Measurement and evaluation

An instrument of evaluation to measure enjoyable informal learning at cultural heritage site is proposed and discussed in this paper. content and face validity (first cycle) was conducted and then followed by a reliability analysis (second cycle). from both analyses,it was found that the proposed instrument was reliable to be used to measure enjoyable informal learning dimension at cultural heritage site among visitors. the instrument was used to test a prototype application named as ar@melaka at melaka heritage site. the result from 200 respondents proved that the prototype has successfully helped visitors to experience enjoyable informal learning at cultural heritage site. it is proven that ar@melaka is applicable in assisting tourist to learn in enjoyable way at cultural heritage site.