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MALAYSIAN TOURISTS MOTIVATION TOWARDS OUTBOUND TOURISM
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نویسنده
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Mohd Hanafiah Mohd Hafiz ,Othman Zulhan ,Zulkifly Muhammad Izzat ,Ismail Hazmal ,Jamaluddin Mohd Raziff
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منبع
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journal of tourism, hospitality and culinary arts - 2010 - دوره : 2 - شماره : 1 - صفحه:47 -55
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چکیده
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The malaysian outbound tourism market is recognized as one of emerging consumer demand based on the amount of expenditure reported. despite this, research relating to the motivations for malaysian outbound tourism, especially the push and pull factors are scarce. therefore, it is necessary to understand why people travel and choose a specific international destination, and in line with this, this paper conceptually examines the influence of culture, demographic variables and tourists' motivations in destination selection.
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کلیدواژه
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motivation ,push factor ,pull factor
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آدرس
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Universiti Teknologi MARA, Faculty of Hotel & Tourism Management, MALAYSIA, Universiti Teknologi MARA, Faculty of Hotel & Tourism Management, MALAYSIA, Universiti Teknologi MARA, Faculty of Hotel & Tourism Management, MALAYSIA, Universiti Teknologi MARA, Faculty of Hotel & Tourism Management, MALAYSIA, Universiti Teknologi MARA, Faculty of Hotel & Tourism Management, MALAYSIA
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Authors
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