MALAYSIA GASTRONOMY ROUTES FOR TOURIST DESTINATION

Globally, food and tourism are increasingly being combined and the development of gastronomy as a tourism product has become a trend recently. the awareness of the importance of food as a heritage component in tourism has been steadily growing. as competition between tourism destinations inthe asia region increases, malaysian local food and culture are a valuable source to attract tourists. malaysian gastronomy has a significant identity, and an important role to play since food is closely related to tourist consumption and experience. the tourists' quest for authentic tastes and experiences has been a fundamental thrust, and in practice tourism destinations strive to develop their own distinctive and unique identities. this emergent trend can be examined as most of the tourist destinations have made a great effort to promote their local cuisines. in line with this, the malaysian gastronomy route should be in tandem with the cultural activity highlighted.