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   HOTEL INTERNET MARKETING CHANNELS AND PURCHASE DECISION  
   
نویسنده amrahi amirul muidz ,radzi salleh mohd
منبع journal of tourism, hospitality and culinary arts - 2014 - دوره : 6 - شماره : 2 - صفحه:22 -31
چکیده    This paper aims to investigate the relationship between hotel internet marketing channels and customer purchase decision of 5star hotels in kuala lumpur. a quantitative approach used in this paper where instrumentation design was based on previous research methodology. questionnaires were distributed to all 5 star hotels in kuala lumpur official facebook fan page using an online survey provider. from the findings, it was found that there is a significant relationship between hotel internet marketing channels and purchase decision. this paper only focused on 5 star hotels in kuala lumpur, and it is suggested that the study could be conducted covering all 5star hotels in malaysia for a better scenario of the industry.
کلیدواژه internet ,direct marketing channel ,indirect marketing channel ,purchase decision ,hotel industry
آدرس universiti teknologi mara, faculty of hotel and tourism management, MALAYSIA, universiti teknologi mara, faculty of hotel and tourism management, MALAYSIA
 
     
   
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