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HOTEL INTERNET MARKETING CHANNELS AND PURCHASE DECISION
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نویسنده
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amrahi amirul muidz ,radzi salleh mohd
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منبع
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journal of tourism, hospitality and culinary arts - 2014 - دوره : 6 - شماره : 2 - صفحه:22 -31
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چکیده
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This paper aims to investigate the relationship between hotel internet marketing channels and customer purchase decision of 5star hotels in kuala lumpur. a quantitative approach used in this paper where instrumentation design was based on previous research methodology. questionnaires were distributed to all 5 star hotels in kuala lumpur official facebook fan page using an online survey provider. from the findings, it was found that there is a significant relationship between hotel internet marketing channels and purchase decision. this paper only focused on 5 star hotels in kuala lumpur, and it is suggested that the study could be conducted covering all 5star hotels in malaysia for a better scenario of the industry.
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کلیدواژه
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internet ,direct marketing channel ,indirect marketing channel ,purchase decision ,hotel industry
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آدرس
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universiti teknologi mara, faculty of hotel and tourism management, MALAYSIA, universiti teknologi mara, faculty of hotel and tourism management, MALAYSIA
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Authors
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