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Review on price, service quality and customer loyalty in fast food restaurant
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نویسنده
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shaed hazirah mohammed ,zulkefli nurul atiqah ,ngali norzaidah ,rahmat norazlina
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منبع
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journal of tourism, hospitality and culinary arts - 2017 - دوره : 9 - شماره : 2 - صفحه:583 -592
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چکیده
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The purpose of this paper is to provide a review on customer loyalty, specifically on price and service quality in the fast food restaurants. customer loyalty is one of the essential aspects in determining the sustainability of business. nevertheless, the number of empirical studies looking at the price and service quality in the fast food restaurant is still lacking. thus, to understand the phenomenon, this paper reviews the literature about the price and service quality effects on customer loyalty. it is hopes that this paper will serve as a substantial support to both academicians and marketers.
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کلیدواژه
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Price ,service quality ,satisfaction ,loyalty ,fast food restaurant
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آدرس
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universiti teknologi mara, cawangan terengganu, faculty of hotel and tourism management, Malaysia, universiti teknologi mara, cawangan terengganu, faculty of hotel and tourism management, Malaysia, universiti teknologi mara, cawangan terengganu, faculty of hotel and tourism management, Malaysia, universiti teknologi mara, cawangan terengganu, faculty of hotel and tourism management, Malaysia
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Authors
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