Material management in themed restaurants: Inspiring the experience economy

In tune with wider ideas of an experience economy, the hospitality industry has increasingly focused less on giving a service to its customers and more on offering them memorable, sensory experiences. this paper looks at one facet of this provision of experiences: the material engineering and management of the ‘affective atmosphere’ or ‘ambiance’ of a venue. it unfolds the exploration of theme restaurants in practicing the material management as an inspiration to stage an experience. this paper illustrates its arguments through one case study: the indonesian theming of the pondok malindo restaurant, selangor. practically, the findings suggest that creating the desired ambiance needs proper planning and careful attention to a wide range of material elements. more broadly, the paper suggests that accounts of the experience economy should consider the powers and agencies of materials and objects.