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Boutique hotel attributes and guest behavioural intentions
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نویسنده
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ahmad nur farahwati ,hemdi mohamad abdullah ,othman dayang nadiah abang
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منبع
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journal of tourism, hospitality and culinary arts - 2017 - دوره : 9 - شماره : 2 - صفحه:257 -266
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چکیده
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The objective of this paper is to investigate customer’s revisit intention toward boutique hotel attractive attributes through identifying the factors that drives the customer to visit the hotel. specifically, this study attempts to determine which of the boutique hotel attributes will affect customer’s revisit intention after having an experience of staying at the hotel. furthermore, this study proposed an association between boutique hotel attributes and customer satisfaction and their revisit intention. this study intended to distribute surveys to collect the accurate data from the customers. this study will be able to assist potential boutique hotel operators or future researchers to gain substantial insight and information to market and promote their boutique hotel in the industry.
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کلیدواژه
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Boutique hotel ,hotel attributes ,behavioral intention ,customer satisfaction
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آدرس
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universiti teknologi mara cawangan selangor, faculty of hotel and tourism management, Malaysia, universiti teknologi mara cawangan selangor, faculty of hotel and tourism management, Malaysia, universiti teknologi mara cawangan selangor, faculty of hotel and tourism management, Malaysia
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Authors
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