تحلیل روند محیط شناسی راهبردی گردشگری ورزشی اصفهان بر اساس مدل steepv

ﭘﮋوﻫﺶ ﺣﺎﺿﺮ ﺑﺎ ﻫﺪف ﺗﺤﻠﯿﻞ روﻧﺪ ﻣﺤﯿﻂ ﺷﻨﺎﺳﯽ راﻫﺒﺮدی ﮔﺮدﺷﮕﺮی ورزﺷﯽ ﺷﻬﺮ اﺻﻔﻬﺎن ﺑﺮ اﺳﺎس ﻣﺪل steepv اﻧﺠﺎم ﮔﺮدﯾﺪ. روش اﯾﻦ ﭘﮋوﻫﺶ ﺗﻮﺻﯿﻔﯽ- ﺗﺤﻠﯿﻠﯽ اﺳﺖ ﮐﻪ ﺑﻪ روش ﭘﯿﻤﺎﯾﺸﯽ اﻧﺠﺎم ﺷﺪ. ﺟﺎﻣﻌﻪ آﻣﺎری ﮐﻠﯿﻪ اﻋﻀﺎی ﻫﯿﺌﺖ ﻋﻠﻤﯽ و داﻧﺸﺠﻮﯾﺎن ﺗﺤﺼﯿﻼت ﺗﮑﻤﯿﻠﯽ ﻣﺪﯾﺮﯾﺖ ورزﺷﯽ، ﻣﺪﯾﺮان دﻓﺎﺗﺮ ﻣﺴﺎﻓﺮﺗﯽ، ﮐﺎرﺷﻨﺎﺳﺎن ﺣﻮزه ﮔﺮدﺷﮕﺮی ورزﺷﯽ و ﺗﻔﺮﯾﺤﯽ در ﺳﺎزﻣﺎن ﻫﺎی ورزﺷﯽ ﺷﻬﺮداری اﺻﻔﻬﺎن ﺑﻮدﻧﺪ. ﺗﻌﺪاد ﺟﺎﻣﻌﻪ آﻣﺎری ﻣﻮرد ﻧﻈﺮ 483 ﻧﻔﺮ ﮔﺰارش ﺷﺪ ﮐﻪ ﺑﺎ ﺗﻮﺟﻪ ﺑﻪ ﻓﺮﻣﻮل ﮐﻮﮐﺮان ﺗﻌﺪاد 215 ﻧﻔﺮ ﺑﻪ ﻋﻨﻮان ﻧﻤﻮﻧﻪ اﻧﺘﺨﺎب ﺷﺪﻧﺪ. ﺑﺎ ﺗﻮﺟﻪ ﺑﻪ ﻣﻄﺎﻟﻌﺎت ﮐﺘﺎﺑﺨﺎﻧﻪای ﭼﮏ ﻟﯿﺴﺖ ﻣﺤﻘﻖ ﺳﺎﺧﺘﻪ در دو ﺑﺨﺶ ﺑﺮای ﺑﺮرﺳﯽ ﻋﻮاﻣﻞ درون ﺣﻮزه ای و ﻋﻮاﻣﻞ ﺑﺮون ﺣﻮزه ای ﮔﺮدﺷﮕﺮی ورزﺷﯽ ﺷﻬﺮ اﺻﻔﻬﺎن ﺑﺎ اﺳﺘﻔﺎده از ﻧﻈﺮات اﺳﺎﺗﯿﺪ ﻃﺮاﺣﯽ و ﺗﻮزﯾﻊ ﮔﺮدﯾﺪ. ﭘﺲ از ﺗﺄﯾﯿﺪ رواﯾﯽ ﺻﻮری ﭼﮏ ﻟﯿﺴﺖ ﺗﻮﺳﻂ 10 ﻧﻔﺮ از ﻣﺘﺨﺼﺼﺎن ﻣﺪﯾﺮﯾﺖ ورزﺷﯽ، ﭘﺎﯾﺎﯾﯽ ﺑﺮ اﺳﺎس آﻟﻔﺎی ﮐﺮوﻧﺒﺎخ 0/89 ﻣﺤﺎﺳﺒﻪ ﮔﺮدﯾﺪ. ﺑﺮای ﺗﺠﺰﯾﻪ و ﺗﺤﻠﯿﻞ ﯾﺎﻓﺘﻪﻫﺎی اﯾﻦ ﺗﺤﻘﯿﻖ از ﻣﺎﺗﺮﯾﺲ ﻫﺎی (space) ،)swot) و (qspm) اﺳﺘﻔﺎده ﮔﺮدﯾﺪه اﺳﺖ. ﻧﺘﺎﯾﺞ ﻧﺸﺎن داد ﮐﻪ از ﻣﻬﻤﺘﺮﯾﻦ ﻋﻮاﻣﻞ اﺟﺘﻤﺎﻋﯽ ﻣﯽ ﺗﻮان ﺑﻪ اﻓﺰاﯾﺶ ﺳﻬﻢ ﮔﺮدﺷﮕﺮی ورزﺷﯽ در اوﻗﺎت ﻓﺮاﻏﺖ ﻣﺮدم ﺑﺎ ﺗﻮﺟﻪ ﺑﻪ ﻋﻼﻗﻪ آﻧﺎن ﺑﻪ ﮔﺮدﺷﮕﺮی ورزﺷﯽ، در ﻣﻮﻟﻔﻪ ﻓﻦ آوری اﺳﺘﻔﺎده از ﻗﺎﺑﻠﯿﺖﻫﺎی ﻓﻀﺎی ﻣﺠﺎزی در ﺗﻮﺳﻌﻪ ﮔﺮدﺷﮕﺮی ورزﺷﯽ، در ﻣﻮﻟﻔﻪ اﻗﺘﺼﺎدی ﺳﻌﯽ در ﺟﻬﺖ اﻓﺰاﯾﺶ ﺳﺮﻣﺎﯾﻪﮔﺬاری در ﮔﺮدﺷﮕﺮی ورزﺷﯽ، ﻣﻬﻤﺘﺮﯾﻦ ﻓﺎﮐﺘﻮرﻫﺎی ﻣﻮﻟﻔﻪ ﺑﻮم ﺷﻨﺎﺳﯽ ﺗﻮﺳﻌﻪ ﮔﺮدﺷﮕﺮی ورزﺷﯽ در ﺟﻬﺖ ﺑﻬﺒﻮد وﺿﻌﯿﺖ ﻣﺤﯿﻂ زﯾﺴﺖ، از ﻟﺤﺎظ ﺳﯿﺎﺳﯽ ﺗﻼش در ﺟﻬﺖ ﺑﻬﺒﻮد وﺿﻌﯿﺖ در ﻣﺠﺎﻣﻊ ﺑﯿﻦاﻟﻤﻠﻠﯽ و در ﻧﻬﺎﯾﺖ ﻣﻬﻤﺘﺮﯾﻦ ﻋﺎﻣﻞ ﻫﺎی ارزﺷﯽ ﺷﺎﻣﻞ اﺳﺘﻔﺎده از ﻓﺮﻫﻨﮓ و ﻫﻮﯾﺖ ﺷﻬﺮ ﺟﻬﺖ اﻓﺰاﯾﺶ اﻧﮕﯿﺰه ورزﺷﮑﺎران در ﮔﺮدﺷﮕﺮی ورزﺷﯽ اﺳﺖ.ﺑﻪ ﻃﻮر ﮐﻠﯽ ﺑﺎﯾﺪ اذﻋﺎن ﻧﻤﻮد ﮐﺎرﺑﺴﺖ ﻣﺪﯾﺮﯾﺖ واﺣﺪ در ﺳﯿﺎﺳﺖ ﮔﺬاری ﮔﺮدﺷﮕﺮی ورزﺷﯽ راﻫﺒﺮد ﻣﻨﺎﺳﺒﯽ اﺳﺖ ﮐﻪ ﻣﯽ ﺗﻮاﻧﺪ ﻫﻢ اﻓﺰاﯾﯽ اﯾﺠﺎد ﻧﻤﺎﯾﺪ و ﻧﻬﺎﯾﺘﺎً اﯾﻦ ﻫﻢ اﻓﺰاﯾﯽ ﻣﻨﺠﺮ ﺑﻪ ﻣﺤﻘﻖ ﺷﺪن ﭼﺸﻢ اﻧﺪاز در ﻣﻨﻈﺮ در ﺣﻮزه ﮔﺮدﺷﮕﺮی ﺷﻬﺮ اﺻﻔﻬﺎن ﮔﺮدد.

the trend analysis of strategic ecology of isfahan sports tourism based on steepv model

aim: the purpose of this study was to analyze the trend of sport tourism in isfahan city based on steepv model.methodology: the method of this descriptive analytic study was survey. the statistical population included all faculty members and sport management students, managers of travel agencies, and experts in sport organizations in isfahan. the number of statistical population was 483, which according to the cochran formula 215 were selected as the sample. according to library studies, the questionnaire was designed and distributed in two parts to examine the factors and the factors beyond the control of sport tourism in isfahan. after verifying the formal validity of questionnaires by experts, a strategic matrix was used to analyze the findings of this research.results: the results showed that one of the most important social factors: increasing the share of sport tourism in the leisure time of the people according to their interest in sport tourism; technological: using the capabilities of cyberspace in the development of sport tourism; economic: trying to increase investment in sports tourism; boom sport: developing sport tourism to improve the environment; political: efforts to improve the status of international societies and values: use of culture and identity of the city to increase athletic motivation in sport tourism.conclusion: in general, it can be said that isfahan sports should be advised about the challenges ahead and should use appropriate strategies to achieve the goals.