Kredibiliti Komunikator Berasaskan Manhãj Rabbãniyyah

Communicators refer to muslims who send islamic messages to be shared. all muslims bear the responsibility as islamic communicator and thus, need to equip themselves with the method of da'wah called manhãj rabbãniyyah in order for the communication process to be effective. manhãj rabbãniyyah encompasses three principles highlighted in qur'an, namely hikmah, mau’izah and al-mujãdalah. furthermore, islam also emphasizes some characteristics of a quality communicator such as trusted, fair, reliable, able to employ good communication method and, true and responsible so that the communicator be seen as a credible person. therefore, this study aims to analyze the elements of manhãj rabbãniyyah and its relationship with communicator’s credibility. the results of this study found that all three elements of manhãj rabbãniyyah and communicator’s credibility factors have a high cronbach's alpha value; above α> 0.7. in addition, analysis of pearson correlation between manhãj rabbãniyyah and credibility recorded a strong relationship; α> 0.6. the mauʿizah element shows a higher value of the correlation coefficient than the other elements. it concludes that the mauʿizah element is most significant than the other two elements. the fact that the respondents are among the public citizens may contribute to this result. therefore, it meets the views of scholars who claimed that the public at mass is more suitable to be preached through the method of mauʿizah.