ارائۀ الگوی تاثیرپذیری رفتار زیست‌ محیطی از کمپین ‌های زیست‌ محیطی: با رویکرد مرور نظام‌ مند

سلامت محیط زیست به‌دلایل مختلف از کاهش تنوع زیستی و جنگل‌زدایی گسترده گرفته تا گرم‌شدن بی‌سابقۀ جهانی کاهش یافته است که در این میان، تقویت رفتار زیست‌محیطی تحت‌تاثیر کمپین‌های زیست‌محیطی آگاهی‌دهنده می‌تواند چاره‌ساز باشد. هدف از پژوهش حاضر در مرحلۀ اول شناسایی و دسته‌بندی نظریه‌های رفتار زیست‌محیطی بر‌اساس پارادایم جدید بوم‌محور و در مرحلۀ دوم ارائۀ الگویی برای تبیین رفتار زیست‌محیطی تحت‌تاثیر اثربخشی کمپین‌های زیست‌محیطی است. این پژوهش به‌لحاظ هدف، اکتشافی و به‌لحاظ اجرا، پژوهشی کیفی در پارادایم تفسیری است. محققان برای دستیابی به این هدف از رویکرد مرور نظام‌مند پیشینۀ موجود در پایگاه دادۀ اسکوپوس در بازۀ زمانی 2010 تا 2023 استفاده کرده‌اند. بر‌اساس نتایج، پژوهش‌های انجام‌شده در‌زمینۀ رفتار زیست‌محیطی به سه بخش مهم موضوعات پژوهشی، یعنی رفتار زیست‌محیطی افراد با نقش‌های متفاوت، پیشایندها و پیامدهای این رفتار دسته‌بندی و سپس مسیرهای پیشرفت نظری این حیطه در سه بخش توسعۀ نظری (نظریه‌های روان‌شناسی و جامعه‌شناسی)، اکتشاف نظری (نظریۀ ارزش-باور-هنجار و نظریه‌های مرتبط با زمینه‌ها) و یکپارچه‌سازی نظری (ترکیب علل بیرونی و درونی و ترکیب عقلانیت و احساسات) خلاصه شد. در‌نهایت، بر‌اساس آخرین مسیر پیشرفت نظری، یعنی ترکیب عقلانیت و احساسات با ترکیب نظریۀ ارزش-باور-هنجار و نظریۀ نگرش-رفتار-زمینه، الگویی برای نشان‌دادن تاثیرپذیری رفتار زیست‌محیطی و عوامل تببین‌کنندۀ آن (آگاهی، دانش، ارزش و نگرش) از کمپین‌های زیست ‌محیطی ترسیم شد.

providing a pattern of environmental behavior affectivity of environmental campaigns with a systematic review strategy

the environmental health of our planet has been compromised by factors, such as diminishing biodiversity, widespread deforestation, and unprecedented global warming. strengthening environmental behavior through the influence of environmental campaigns has emerged as a potential solution. this research aimed to identify and categorize theories of environmental behavior based on a new ecological paradigm and present a framework for explaining environmental behavior and the effectiveness of environmental advertising campaigns. the study was exploratory in nature and adopted a qualitative research approach within the interpretive paradigm. to achieve its objectives, the researchers conducted a systematic review of literature available in the scopus database from 2010 to 2023. the research was structured around 3 key themes: environmental behavior of individuals in various roles, antecedents and consequences of this behavior, and theoretical progression in this field, which was divided into theoretical development, exploration, and integration. finally, a framework was developed to illustrate the impact of environmental campaigns on environmental behavior and its explanatory factors, such as awareness, knowledge, values, and attitudes, by integrating the value-belief-norm theory and the attitude-behavior-context theory. introductionthe challenge of transferring climate risks to vulnerable groups and motivating them to adopt environmentally friendly actions is of paramount importance. recognizing this, environmental activists and non-governmental organizations have acknowledged the need to raise awareness about the adverse consequences of environmental damage. environmental campaigns disseminated across various traditional and digital platforms through compelling imagery and text aim to evoke emotions of sorrow and fear, thereby garnering public interest in addressing environmental issues. these campaigns play a crucial role in promoting environmental awareness and fostering opportunities to enhance environmental knowledge, laying the groundwork for cultivating environmentally conscious citizens. while numerous studies have explored environmental behaviors, a comprehensive synthesis of existing theories is notably absent. moreover, academic research on environmental campaigns has experienced rapid growth in recent years with substantial efforts dedicated to enhancing understanding of their effectiveness. however, scant attention has been directed towards investigating the impact of environmental campaigns on promoting environmental behavior and the underlying influencing factors. to address this gap, this article endeavored to present a framework for elucidating environmental behavior and the factors shaping it under the influence of environmental advertising campaigns. consequently, the current research sought to address the following key questions: what are the primary research focal points in the realm of environmental behavior? how can environmental behavior theories be classified? what is the influence pattern of environmental behavior and its explanatory factors stemming from environmental campaigns? methodologythe aim of this research was to identify and categorize theories of environmental behavior and establish a framework for explaining environmental behavior and its influencing factors, particularly in relation to the effectiveness of environmental campaigns. this study was both exploratory and developmental in nature and it employed a qualitative research approach within the interpretative paradigm.