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Model of improvement E-business success on the organizational performance
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نویسنده
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Salehi Sadaghiani J. ,Hadavand M. ,Nobari S.
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منبع
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تحقيقات بازاريابي نوين - 1391 - - کد همایش: - صفحه:133 -144
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چکیده
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Previous research efforts suggested that firms' overall e-business success tends to deliver greater organizational performance. however, few researchers examined how a firm leverages e-business investment to gain greater e-business success. even fewer researchers investigated the different impacts of different levels of e-business success on organizational performance. this paper addresses a question: what capabilities influence a firms' ability to build e-business success and enjoy greater organizational performance, where firm-level e-business success. is measured by e-business service capability and it-enabled collaborative advantage; we propose that an e-business success have a positive impact on organizational performance. we use survey data from 40 iranian manufacturing firms and their b2b e-business systems participants to test our theoretical hypotheses and proposed model. the findings suggest that both e-business service capability and it-enabled collaborative· advantage have significant and positive impacts on organizational performance. this finding could be translated into the important role of a firm's application capability of e-business one-business success. we also find that it-enabled collaborative advantage, compared with e-business service capability, has a more significant and greater impact on organizational performance. this study extends prior e-business success research by opening up the black box of e-business success, and by distinguishing the relative impacts of ebusiness service capability versus it-enabled collaborative advantage on organizational performance.
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کلیدواژه
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E-business; e-Business success ,e-Business service capability ,IT-enabled collaborative advantage ,Organizational performance
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آدرس
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allameh tabataba-i university, Management Department, ایران, allameh tabataba-i university, Management Department, ایران, Azerbaijan Academy of Science Baku, Management and IT Departement, Azerbaijan
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Authors
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