Mobilizing Intelligent CRM: A New Approach to Mobile Customer Relationship Management

Customer relationship management to build and maintain strong customer relationships, it is critical to provide customers with immediate service on a continuous basis. customers have come. to expect service at any time of day or night. advantages of customer relationship management (crm) for enterprises, move them to electronic customer relationship management (ecrm). nowadays, with development of mobility, mobile applications and mobile infrastructures, mobile customer relationship management (mcrm) appeared. however, intelligency is very important to developing the power applications and systems, so intelligent approach in mcrm has special importance. in this paper, you will find an intelligent model for mcrm by mobilizing intelligent crm applications. there are many approaches to developing a mobile application. one of the best them is mobilizing available applications. so, when we have an enterprise application as intelligent crm, for creating an intelligent mcrm, we can mobilize intelligent crm. mobilizing intelligent crm to gain intelligent mcrm is new approach that presented in this paper.