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Analysis of Communicative Factors Affecting in Application of Sustainable Rice Farming Practices among Paddy Farmers of Mazandaran Province
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نویسنده
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Salehi Laleh ,Rezvanfar Ahmad ,Movahed Mohammadi Seyed Hamid ,Hosseini Seyed Mahmood
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منبع
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international journal of agricultural management and development - 2015 - دوره : 5 - شماره : 2 - صفحه:125 -132
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چکیده
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The main purpose of this study was to analyze of communicativefactors affecting in application of sustainablerice farming practices among paddy farmers of mazandaranprovince. the statistical population of consisted of paddyfarmers of mazandaran province (n= 208839). according tocochran formula, a sample of 240 farmers was selected throughcluster sampling method. to collect data, a questionnaire wasdesigned. reliability of the questionnaire was measured bycomputing cronbach’s alpha (? ?0/7) and its validity was approvedby a panel of expert. factor analysis revealed that communicativefactors affecting in application of sustainable ricefarming practices were four factors including: organizationalcommunication, modern communication, local interpersonalcommunication and external interpersonal communication, respectivelyaccording to their importance. these factors explained67.92 percent of the total variance.
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کلیدواژه
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Communicative factors ,Communication ,Paddy farmers ,Sustainable Rice Farming Practices
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آدرس
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university of tehran, PhD of Agricultural Extension, Department of Agricultural Extension and Education, Faculty of Agricultural Economics and Development, College of Agriculture & Natural Resources, University of Tehran , ایران, university of tehran, Professor of Department of Agricultural Extension and Education, Faculty of Agricultural Economics and Development, College of Agriculture & Natural Resources, University of Tehran , ایران, university of tehran, Associate Professor of Department of Agricultural Extension and Education, Faculty of Agricultural Economics and Development, College of Agriculture & Natural Resources, University of Tehran , ایران, university of tehran, Professor of Department of Agricultural Extension and Education, Faculty of Agricultural Economics and Development, College of Agriculture & Natural Resources, University of Tehran , ایران
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Authors
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