Investigation of the Factors Hindering and Promoting Tourism Evidences from Villages of Abyaneh Village

Rural tourism, a dynamic industry with a promising future,can play a key role in economic improvement of talentedcountries such as iran. abyaneh village is one of the best-knownvillages in both iran and the world. the number of annual visitorsof this ancient village is approximately 550,000 that is aconsiderable number. within a short radius of abyaneh there arefive villages (barz, tare, komjan, yarand, hanjan) with a lot ofpotentials to develop rural tourism. but only 20% of tourists ofabyaneh population consider the surrounding villages as aseparate destination. the large number of tourists visiting abyanehvillage provides opportunity for managing rural tourism in thisarea is to attract tourists to the surrounding villages aroundabyaneh. in the present study, the hindering and promotingfactors of fostering tourism in these villages have been comparedby both the surrounded villagers' and locals' of abyaneh village.to this end, 222 questionnaires were distributed among the individualsand the means were compared using mann-whitney test.the most important unfavorable factor, from the surrounded villagers'point of view, is lack of enough advertising and marketingand from the locals of abyaneh village points of view, is theshortage of attractions, compared with attractions of abyaneh.