Fast Food Consumption Pattern among Youth in Ogbomoso

Fast food has become a prominent feature of diet and has growninto a dominant dietary pattern among youth worldwide. it isdifficult to escape noticing the colourful edifice and bill boards ofthese food outlets, one is probably just around the corner of yourstreet. mr biggs, tastes fried chicken, sweet sensation, bigtreat, favourite etc. due to competitive nature of the market manyof the food outlets market have started to blend their menus withafrican cuisines like pounded yam, amala, moin-moin, eda, semovita,fufu etc.this study analyzed fast food consumption patternamong the youth in ogbomoso metropolis of oyo state, nigeria.data were collected randomly from two hundred (200) respondentswith the use of structured questionnaire. data was analyzed usingdescriptive statistics, logit and tobit regression analysis. dataanalysis revealed that 68% of the respondents were male, 92%were singled, 86.5% had tertiary education, 71% are christianswhile 72% of the respondents were students. average age was24.5 years. the factors affecting the respondents decision toconsume fast food are gender, hours spent in watching television,income, education and hours spent at work/school.