Investigation of the Potential Market and Estimation of

Capacity of garden productions in iran is such that isaccounted as a country that produces thirteen gardenproducts in the world but despite excellent condition in iranfor producing garden products, natural disasters damage productionof fruits in the country therefore farmers incur a loss.pistachio tree has been in danger of destruction and dryness.thus, in order to reduce loss incurred on trees, it is necessaryto insure the tree. this study is aimed to investigate factors affectingwillingness towards insurance of pistachio tree and toestimate willingness to pay premium for pistachio tree in rafsanjanlocated in kerman province. for this purpose, methodsof contingent valuation and double bounded dichotomous havebeen used. research data were obtained by field method andinterview with 184 pistachio gardeners in 2012. results suggestthat willingness to pay premium of pistachio tree in centralpart, anar and kashkuieh has been estimated by 1953, 3255.8and 1183.3 irr per tree respectively. considering results andhigh risk destruction of pistachio trees, it is suggested that premiumof pistachio tree is offered to reduce risk and loss of pistachiogardeners. in order to determine premium in rafsanjan,wtp calculated in this study can be used.