The Effect of Socio-Personal Factors on Economic and Managerial Variables in Shahroud Commercial Dairy Farms

The purpose of this research was to study the effects of four personal and social variables including the age, literacy, job experience and size of herd on different variables such as implementing of managerial strategies in transition period, relevant costs of these strategies, average production per head and gross income of milk sale per head. for this purpose all required information were collected through questionnaire distribution among the owners of commercial dairy farms of shahroud district. this questionnaire was included three parts. relevant information about personal and social indices was inserted in first part. second part included of relevant information about performance and non-performance of considered managerial strategies in transition period and third part was about relevant information about production and economic records. finally all information about 50 herds was obtained and compared as well. data analysis was through applying multiple linear regression (mlr) method. also it was possible to specify any relation among independent and dependent variables through calculation of pearson correlation coefficient. finally it was revealed that social and personal factors have a significant effect on the implementation of management strategies and other independent factors