the model of achieving a balanced balance between economic efficiency and ecological-social responsibility of digitalized enterprise

The application of the latest digital technologies changes the ways of thinking of entrepreneurial behaviour and motivation of decision-making, principles of organization of their functioning, so the purpose of work is to form a model of achieving a balanced balance between economic efficiency and environmental and social responsibility of the digitized enterprise, determining the scientific bases for managing such processes. methods of grouping and formalization, structural-logical and qualitative system analysis and synthesis were used in the research process. the model of achieving a balanced equilibrium is a process of harmonizing the activity of an existing (undesirable) state and achieving an equilibrium state through gradual transformations. the mechanism of control of transformation processes contains information, resource and formative levels of management. the logical-structural matrix contains the main problems and the expected results of balanced development.