Malaysian craftpreneurs operations: Assessing the relationship between sustainable entrepreneurship involving entrepreneurial motivation,commitment and growth performance

This paper explores the emergence and possibilities of sustainable entrepreneurship as a new field of knowledge in the malaysian craft industry. fundamentally,the paper focusses on assessing the relationship between entrepreneurial motivation in sustainable entrepreneurship involving business commitment and growth. this research used a path-model survey to acquire the causal relationships and multiple regressions to verify the r-square with data derived from 380 craftpreneurs in kraftangan malaysia. the results found that the first layer of the path-diagram indicated 37.8% of variance in growth performance was determined by factors involving entrepreneurial motivation and business commitment,and 43.3% of business commitment was determined by factors involving entrepreneurial motivation. the findings imply that business commitment emerges as a prominent intermediary and moderating variable in discerning the relationship between sustainable entrepreneurial motivation and growth performance. finally,the results also imply that entrepreneurial motivation is a crucial factor in developing sustainable entrepreneurship,involving business commitment and growth. © universiti malaysia terengganu publisher.