R&D investment of Japanese multinational corporations in Vietnam through green supply chain: the case of Ajinomoto

Environmental condition is deteriorating day by day and the main cause for it is the irresponsibility of enterprises,which selfishly strive for business profits and totally ignore their bad impacts on the environment. the governments and international organizations all over the world are urging those enterprises to adopt new green business strategies to protect the environment. due to that reason,japanese multinational corporations decided to invest in r&d through green supply chain (gsc) in vietnam to gain market and reputation. by using the gsc framework,this paper will analyze the case study of ajinomoto gscm in vietnam. this paper will point out how ajinomoto achieve their business success in vietnam by taking advance r&d to create an advantageous green supply chain. © penerbit umt.