Transformation of universities and the national Blue Ocean Strategy: A case study of Universiti Malaysia Terengganu

Transformation and innovation of universities have become a necessity in a globalized world especially for newly established universities that seek a place in the increasingly competitive market. for universiti malaysia terengganu (umt),the challenge for transformation is greater as it is a relatively young university within the public university system in malaysia. by means of the principles of blue ocean strategy (bos),umt has determined the path towards excellence that uses its existing strength and capabilities. the academic,research and governance transformation initiatives that had been implemented included the restructuring of the faculties into discipline and sector focused schools; offering unique academic programs which are in line with the university's niche area of marine sciences and sustainable aquatic resources; and the transformation of the research groups and structures in order to further strengthen the technical and social innovation within the university's niche area. initial findings showed improved performance and efficiency and consequently umt is on track to achieve its target of being one of the respected university in the asia pacific region. © penerbit umt.