a systematic review of planogram: research gaps and opportunities

A business faces challenges in terms of product structuring, design, and space layout; it needs to adapt traditional design management models to scientific developments, like customer shopping behavior data. this article contains a systematic review of planograms and is essential because a similar complete literature review has yet to be found. therefore, this research is necessary, especially for business actors such as retailers and suppliers. this research aims to analyze studies on shelf-space allocation and store layout and provide advice for future research. this study used the systematic review methodology to incorporate relevant literature, of which 50 articles were later obtained. the review protocol guides a comprehensive and systematic analysis of the articles. this study proposes potential avenues for future research to offer a thorough and precise examination of the impact of shelf-space allocation and store layout. the gaps in previous studies are opportunities to create more complex and comprehensive research results on similar topics. this article added scientific value by presenting an exhaustive literature review, and it can fill the theoretical gap by completing the previous literature review.