A Model for E-banking Trust in Iran's Banking Industry

One of the crucial factors affecting success of e-banking services is customer's trust. acquiring customer trust depends on different variables that an e-banking struggles to control. this research aims to explain and clarify the inter-relationships and the interaction effects among customer's online trust and other relevant factors such as satisfaction and loyalty in e-banking. we developed a model of customer's trust in e-banking industry based on the outcomes of previous researches and semi-structured interviews with experts in ebanking services. to examine the model a descriptive survey was applied. the survey sample population consisted of 405 randomly taken e-banking service users in the city of tehran, according to a cluster random sampling skim. an important part of the results revealed trust beliefs relate directly with satisfaction and loyalty among e-banking customers.