Interlinked motivation model to use mobile crowdsourcing platforms among low-income citizens

Crowdsourcing is an initiative implemented by the malaysian government to support its national key result area (nkra) agenda to improve the lives of citizens with low household income in the b40 group. crowdsourcing activities are done on mobile crowdsourcing platforms that enable workers to perform micro tasks at any time for a fixed payment. however,without active and constant participation from the crowd,this initiative might not be successful. this paper describes a preliminary study in identifying motivation factors for participating in mobile crowdsourcing platforms. this study identified intrinsic and extrinsic motivation factors that can attract crowds to participate in mobile crowdsourcing platforms. technology efficacy factors that interlink with motivation factors were also identified in this study. the preliminary study employed the qualitative method where in-depth interviews were conducted among 30 crowdsourcing participants in peninsular malaysia. the findings of this study are the basis for a motivation model that can attract crowdworkers from among the b40 group of household-income earners to participate in crowdsourcing to procure and perform available micro-tasks. the findings will also help improvise mobile platforms for crowdsourcing. © 2017 universiti putra malaysia press.