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Analysis of decision making on selection of the social networking sites by college students
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نویسنده
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lai w.f. ,ngerng m.h.
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منبع
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pertanika journal of social sciences and humanities - 2015 - دوره : 23 - شماره : May - صفحه:23 -32
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چکیده
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The high internet usage from college students has drawn the attention of different marketers. however,research pertaining to statistics of social media usage among youngsters,especially college students in malaysia and their choice in social networking sites (snss),are still very few. the objective of this paper is to study the choices and the prioritised criteria in choosing snss among college students by using analytical hierarchy process (ahp). findings revealed that privacy attention and awareness are rapidly increasing among college students since privacy threats could hardly be ignored.
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کلیدواژه
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Analytical Hierarchy Process (AHP); Social networking sites; Students' preference
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آدرس
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department of applied statistics and actuarial science,faculty of business and information science,ucsi university,no. 1,jalan menara gading, Malaysia, department of applied statistics and actuarial science,faculty of business and information science,ucsi university,no. 1,jalan menara gading, Malaysia
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Authors
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