Vertical communication based on local wisdom: A study of world class university

Binus university relies on it-based communication. this has given rise to problems,such as unreadable non-verbal communication and reduced formalities and respect among subordinates and superiors. this research aims to answer several questions,namely; (1) what are the local wisdom of binus university? (2) what is a leadership role in socialising local wisdom? the method used is a qualitative analysis which analyses the implementation of organisational communication based on local wisdom. the results showed that binus university is applying the vertical information flow within the university with an open and equal treatment among colleagues. leadership in binus always instills a culture that became the values binusian in every occasion. therefore,binus needs to create a mechanism for effective message delivery in relation to local wisdom socialisation,that will ensure the effectiveness of two way communications.