|
|
|
|
The success of Toto brand in grabbing purchase intention
|
|
|
|
|
|
|
|
نویسنده
|
dewanti r. ,pratiwi v.i. ,chang a.
|
|
منبع
|
pertanika journal of social sciences and humanities - 2016 - دوره : 24 - شماره : July - صفحه:191 -202
|
|
چکیده
|
The purpose of this study is to investigate the impact of perceived price value and perceived product quality functional value on brand loyalty and purchase intention along with perceived value of transaction as a moderator variable. a survey was conducted with 200 consumers of toto brand products. structural equation modelling and partial least square (sem-pls) were used for data analysis. this study is important in terms of perceived price value in terms of its effect on brand loyalty,purchase intention and perceived product quality functional value. the results of this study can help businesses (toto in this specific case) to determine strategy and create correct value perception. © 2016 universiti putra malaysia press.
|
|
کلیدواژه
|
Brand loyalty; Perceived price value; Perceived product quality functional value; Perceived value of transaction; Purchase intention
|
|
آدرس
|
school of business management,bina nusantara university,palmerah jakarta, Indonesia, school of business management,bina nusantara university,palmerah jakarta, Indonesia, school of business management,bina nusantara university,palmerah jakarta, Indonesia
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Authors
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|