Modelling social innovation for young entrepreneurs living in the marginalised communities in Malaysia

The heart of social innovation is the willingness to try out ideas that are helpful to others. social entrepreneurs are also action researchers who learn primarily through experimentation,not relying solely on theory. this paper aims to revisit social innovation values that exist among youths who are keen to create social change. this paper is the product of an extensive review of literature and content analysis from social entrepreneurship empirical studies. in order to test the social innovation model,survey questions were developed and distributed to 203 young entrepreneurs living in marginalised communities in malaysia. findings show that educating young people to think and behave this way is different from helping them to acquire knowledge. it was also found that more young people are keen to improvise their careers by responding to the shifting needs and opportunities when they are engaged in social innovation. as social innovation addresses social issues,it creates social change and raises concerns about non-economic values. this paper recommends that in order to facilitate the multiplier effect,the malaysian government should support more young entrepreneurs from marginalised communities in order to tackle social problems,improve communities and change people's life. © universiti putra malaysia press.