The influence of product quality and service quality on house buyer's satisfaction in prima home
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نویسنده
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mustafa a. ,adnan n. ,nawayai s.s.m.
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منبع
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pertanika journal of social sciences and humanities - 2017 - دوره : 25 - شماره : 4 - صفحه:1841 -1852
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چکیده
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Owning a home is the dream of many malaysians. the establishment of perbadanan pr1ma malaysia which is dedicated to designing and building affordable quality homes is aimed at making this dream come true. this study seeks to examine the relationship between product and service quality among house buyers' for pr1ma home. a survey was conducted among private developers in residential areas implementing pr1ma home concept and results showed that service quality has a major influence on house buyer's satisfaction. © universiti putra malaysia press.
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کلیدواژه
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Pr1ma home; Product quality; Satisfaction; Service quality; Structural equation modelling
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آدرس
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politeknik sultan salahuddin abdul aziz shah,selangor, Malaysia, politeknik sultan salahuddin abdul aziz shah,selangor, Malaysia, politeknik sultan salahuddin abdul aziz shah,selangor, Malaysia
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