تاثیر یادگیری اکتشافی با چابکی استراتژیک بر نوآوری مدل کسب‌وکار

هدف اصلی این پژوهش بررسی تاثیر یادگیری اکتشافی بر نوآوری مدل کسب وکار با میانجی گری چابکی راهبردی در شرکت ‌های دانش‌ بنیان است. این تحقیق از لحاظ زمان مقطعی، از لحاظ رویکرد کمی و از نظر هدف کاربردی و همچنین از نظر نحوه ی گردآوری داده‌ها، توصیفی-پیمایشی است. جامعه ی آماری پژوهش شرکت های دانش ‌بنیان حاضر در پارک علم‌وفناوری دانشگاه تهران درنظر گرفته شده است که جمع‌آوری داده‌ها در خصوص این سازمان‌ها به واسطه‌ مدیران ارشد و میانی سازمان‌های مذکور صورت گرفته است که 280 عدد پرسشنامه درمیان مدیران 120 شرکت توزیع شده و درنهایت تحلیل داده‌ها با 232 پرسشنامه بازگشتی بر روی 120 سازمان انجام پذیرفته است. برای پاسخگویی به سوالات تحقیق با کمک نرم‌افزار spss22 و pls3 smart از روش های آماری و آزمون های متفاوت به نحوی که ذکر می شود استفاده شده: از آزمون تحلیل عاملی تاییدی جهت تایید روایی سوالات و مشخص‌سازی عوامل کلیدی هر مولفه و از فن مدل‌یابی معادلات ساختاری جهت بررسی برازش مدل تحقیق با داده‌های جمع‌آوری شده استفاده شده است. نتایج نشان داد که با درنظر گرفتن نقش میانجیِ چابکی راهبردی در رابطه ی یادگیری اکتشافی و نوآوری مدل کسب وکار می‌توان آن را ضامنی بر اجرای موفقیت آمیز نوآوری مدل کسب‌وکار دانست. همچنین یافته‌ها حاکی از تاثیر مثبت و معنادار یادگیری اکتشافی بر نوآوری مدل کسب‌وکار و بر چابکی راهبردی است. علاه‌بر این چابکی راهبردی بر نوآوری مدل کسب­وکار نیز اثر مثبت و معناداری دارد.

the impact of explorative learning on business model innovation with the mediating role of strategic agility

aim and introduction: given the competitive nature of today’s business and knowledge-based economy and increasing the efficiency of knowledge and information, knowledge-based organizations are of particular importance. field studies show that the majority of knowledge-based companies have low competitiveness and the results of the performance of knowledge-based companies in iran show that most of these companies face the problem of competition with other companies. in order to survive in today’s competitive environment, these organizations, due to their nature, need constant improvement, which is one of the methods of re-engineering previous business models and innovating new models; in other words, the search for competitive advantage based on the acquisition of value from innovation in the business model. therefore, it can be concluded that just having a business model is not a guarantee for the success of organizations. it should be noted that what is necessary is to maintain and continuously optimize it throughout the life of the organization that the organization can benefit from elements such as exploratory learning and strategic agility to advance this issue. since knowledge-based companies are recognized as the main agents of commercialization and innovation in developing countries, having innovation in the business model in line with environmental changes is one of the main success factors and a mechanism for creating competitive advantage in knowledge-based companies in changing environments. it is now recognized that having a comprehensive and dynamic business model is essential. the aim of the this study is to provide a conceptual framework to companies to help them achieving business model innovation using exploratory learning and strategic agility. methodology: this research is cross-sectional in terms of time, quantitative in terms of approach, applied research in terms of purpose, and a descriptive-survey in terms of how information is collected. the statistical population of the research is the knowledge-based companies located at the science and technology park of the university of tehran. data collection about these organizations has been done by senior and middle managers of the mentioned organizations; thus, 280 questionnaires have been distributed among the managers of 120 companies, and finally, data analysis with 232 returned questionnaires has been performed on 120 organizations.  to answer the research questions, different statistical methods and tests were used by using spss22 and smart pls3 softwares as follows: confirmatory factor analysis was applied to confirm the validity of the questions and characterize the key factors of each component, and structural equation modeling technique has been used to investigate the fitness of the research model with the collected data. to evaluate the validity of the questionnaire, face, content and structural validity was used. the face and content validity was under the supervision of supervisors and the construct validity was through confirmatory factor analysis, convergent validity and divergent validity. combined reliability, cronbach’s alpha coefficient and factor loading coefficient were used to assess the reliability of the questionnaire.findings: after interpreting the data, the research hypotheses and the described relationship between the variables of the research model were confirmed. based on the results, strategic agility as a mediator has a positive effect on the relationship between exploratory learning and business model innovation, and this shows that if the company wants to implement business model innovation, a wise choice can be improving strategic agility with the help of exploratory learning. companies must actively encourage employees to acquire information and knowledge from customers, partners, competitors, and institutions and promote knowledge flow.