توسعه مدل کسب‌وکار خدمات ابری پایدار

یکی از زمینه های رو به رشد فعالیت ‌های مبتنی بر اینترنت، هم در بازار و هم در زندگی شخصی افراد، رایانش ابری است. خدمات ابری یک فناوری نوظهور است که در سال ‌های اخیر توجه بالایی را در سراسر جهان به خود جلب کرده است و خدمات را از طریق اینترنت فراهم می ‌سازد. هدف اصلی از انجام تحقیق حاضر طراحی مدل مفهومی کسب‌وکار خدمات ابری پایدار است. از همین روی محققان در این تحقیق با بهره‌گیری از شیوه کیفی پژوهش و استراتژی تحلیل محتوا به شناسایی عوامل و مولفه‌های مهم مرتبط با پدیده کسب‌وکارهای ابری پایدار پرداخته‌ اند. بعد از انجام 18 مصاحبه عمیق با خبرگان و متخصصان حوزه خدمات ابری و توسعه پایدار در مرحله کدگذاری باز 207 کد شناسایی شده و در مرحله کدگذاری محوری 5 مولفه اقتصادی، اجتماعی، زیست‌محیطی، حکمرانی و اخلاقی به دست آمد. همچنین در مرحله کدگذاری انتخابی 9 مولفه مدل کسب‌وکار استروالدو شامل بخش‌های مشتریان، ارزش پیشنهادی، روابط مشتری، کانال‌های توزیع، منابع کلیدی، فعالیت‌های کلیدی، جریان‌های درآمدی، ساختار هزینه و شرکای کلیدی به مولفه‌های 5 گانه شناسایی شده در کدگذاری محوری پیوند داده شده و در نهایت مدل کسب‌وکار خدمات ابری پایدار گردید.

development of a sustainable cloud service business model

aim and introduction: cloud computing has become so important today that it is referred to as the fifth most common industry, after water, electricity, gas and telephone, and its development path is rapidly accelerating the entire it infrastructure of a city or country. introduction of new technologies such as iot, mobile computing, health services, sensor networks and big data (levitt, 2009; free iranian cloud computing society, 2016). according to the national institute of standards and technology (nisi), cloud computing is a model for providing access to a range of computing services and resources such as networks, servers, storage space, and applications on demand through the world wide web. it should be done quickly and with the minimum intervention of suppliers and sellers, and according to the needs of consumers, it can be prepared and used (mel, 2011). a look at the statistics available on cloud computing technology highlights the importance of this field of technology. the authors believe that in a world moving towards sustainable development, sustainability is a winning strategy for business success (francischelli, santro and candello, 2018). therefore, introducing the business model of sustainable cloud services is one of the ways that can help companies in the cloud services industry to use this model and optimize it with their conditions and facilities to form their competitive advantage and in regional, national supply. and even compete internationally. therefore, this research provides a framework that helps cloud service industry managers to strengthen their competitiveness in the market by identifying a sustainable business model suitable for their collection, as well as to develop competitive advantages and achieve optimal productivity.  therefore, in the present study, we seek to identify the factors affecting the development of the cloud services business model to provide a new framework and add new components to the literature in this field.methodology: the present study is a part of applied research. the strategy used in this research is content analysis. content analysis is a process that leads to the analysis, summarization, classification and inference of specific features of the text. considers content analysis to be a process of collecting, organizing, and standardizing. content analysis is more important in humanities and social science research because of the ability to systematically analyze deeper and more complex information and comments, such as semi-instructional interview reports. in this study, exploratory interviews were conducted with 18 key informants to obtain the required information. the sampling process is purposeful and strategic and continues until the process of analysis and exploration reaches theoretical saturation. findings: from the interviews, a total of 245 initial conceptual propositions were obtained in the open coding stage. in the next coding stage, the final code was obtained by merging the obtained codes and removing the irrelevant and redundant items.the results of the interview showed that sustainable cloud services have 5 main dimensions of economic, social, environmental, governance and ethical and business model design should be done by considering these 5 dimensions. discussion and conclusion: the economic dimension refers to the production of goods and services as a prerequisite for improving living conditions; the social dimension refers to the equality of all human beings and their opportunities to access resources according to basic needs such as food, water and development through improved living conditions such as health care and education; the environmental dimension is related to the earth ecosystem and the reduction of man-made carbon and the environmental imbalance created by the terms pollution, ozone layer, greenhouse gases, non-degradable waste, deforestation, overfishing, and .